Young digital content creators will be offered an opporunity for direct job opportunities by the Twende Digital Project.The Challenge Fund for Youth Employment (CFYE) will support the initiative, which is a collaboration between Twiva and the Kenya Private Sector Alliance (KEPSA). The project is also set to support Small and Medium Enterprise(SMEs) adopt technology through intensive capacity building and technical assistance on the use of digital skills and platforms in the counties of Nairobi, Nakuru, Kisumu, and Mombasa, among others.
What are the benefits of this project?
- Digitization services and tools for free for the next 12 months
- Influencer marketing service credits
- Content creation credits
- Access to business digital coaches
5. Access to influencers or resellers.
Digitizing the SMEs will not only help sell their products but also create more jobs. Taking note of the importance of digitizing SMEs and the rate of unemployment the Director of Youths and Jobs at KEPSA Ehud Gachugu said ,”Enterprises stand to have a great chance of unlocking the wealth of opportunities and building a global competitive advantage through adoption and prioritizing digitization.” He also stated that,”As the benefits of digitization become clearer for businesses where they stand to benefit from access to wider markets, more efficient processes, increased productivity, better stock management, and reduced costs; hence the adoption of digitization cannot be ignored.”