Samsung Electronics has launched its first e-commerce platform in Kenya to help drive up online sales as consumers seek convenience in purchasing household goods.
The online site, which was launched in partnership BrandCart Limited, will see consumers buy a wide range of electronic goods such as televisions, fridges and microwaves, sound-bars on the touch of a button via a website, social media, phone call and WhatsApp nationwide for free.
The move comes at a time when online shopping is gaining traction in the country, aided by growth of internet connectivity and increased preference for convenience.
“Forty percent of Kenyans are connected to the internet. That means we have a potential customer base of 22 million Kenyans ready to shop on the platform,” said Sam Odhiambo, Samsung Electronics East Africa’s head of consumer electronics division.
Customers buying electronics in Nairobi will be able to place orders and pay later once the goods are delivered to their doorsteps.
Those outside of Nairobi will be required to pay an initial 10 percent price of a product before it is delivered and the balance is settled on receipt of the merchandise.