The 7th Edition of the annual Changamka Kenya Shopping Festival come to an end, held from November 5th to 9th, 2024, at the Kenyatta International Conference Centre (KICC), has once again highlighted the potential of the local manufacturing sector as a cornerstone for Kenya’s economic growth. This year’s festival, hosted by the Kenya Association of Manufacturers (KAM) in collaboration with the Ministry of Investments, Trade and Industry, has brought together over 200 exhibitors, including more than 100 small and medium enterprises (SMEs).
The Festival is not just a shopping event; it is a celebration of local innovation and entrepreneurship. Aligning with the Buy Kenya Build Kenya Strategy, the festival emphasizes the importance of supporting local industries. This initiative is crucial for fostering economic resilience and creating job opportunities across the country. As Kenyans flocked to the festival, they not only purchased goods but also invested in their economy and supported their communities.
During the opening ceremony, Cabinet Secretary for the Ministry of Investments, Trade and Industry, Salim Mvurya Mgala, EGH, emphasized the strategic importance of the local manufacturing sector as he officially kicked of this year’s edition of the shopping festival. Mvurya highlighted the government’s commitment to empowering local manufacturers through policies that foster quality product innovation. This commitment is vital for ensuring that Kenyan products meet international standards, thereby expanding market access both locally and globally. The festival serves as a testament to how supporting local manufacturing can create job opportunities and drive economic prosperity.
Changamka Festival also attracted international attention, with British High Commissioner to Kenya, Neil Wigan, emphasizing the importance of sustainable growth. Wigan highlighted various initiatives, including the Manufacturing Africa and Sustainable Urban Economic Development programs, which aim to enhance business growth and add value to Kenyan products before they reach international markets. Additionally, it was supported by various market giants including Stanbic Bank; the British High Commission through TradeMark Africa; Kenya Breweries Limited (KBL); AfreximBank; United Nations Industrial Development Organization; Ecobank; and Amonex.
For years, KAM has worked tirelessly to challenge the misconception that locally manufactured goods are of lower quality than imports. Through initiatives like the Changamka Festival, KAM aims to strengthen domestic production, enhance competitiveness, and stimulate economic growth. The festival provides a platform for consumers to experience the creativity, quality and affordability of Kenyan-made products firsthand.
This year’s festival was a resounding success, drawing large crowds and generating significant interest in Kenyan-made products despite the unpredictable economic climate in Kenya. The event showcased the resilience and innovation of Kenyan manufacturers, who are committed to producing high-quality goods that can compete on the global stage.
The festival also recognized outstanding exhibitors with awards Dr.Mattress and Alladin tied at first place, while Bidco, Mr. Berry’s Zuri Sweets, and the beverage brand Booch shared the third position. The winners were selected based on criteria such as creativity, innovation, presentation, and public demand. The Festival has not only showcased the best of Kenyan manufacturing but has also ignited a sense of national pride and optimism.
The vendors showcased a diverse range of products, including affordable food items like rice, maize flour, and sugar, as well as a variety of confectioneries. The SME tent featured cosmetics, including skincare, haircare, and quality perfumes, many of which surprised attendees with their Kenyan origin. Additionally, the festival offered a wide selection of clothing, shoes, furniture, electric bikes, and beverages, with both county-sponsored vendors and private businesses participating. These offerings challenged the misconception that Kenyan-made products are of low quality.
As the Changamka Festival draws to a close, it leaves behind a renewed sense of hope and commitment to the local manufacturing sector. The event has successfully showcased the potential of Kenyan products and the innovation of local manufacturers. It has also reinforced the idea that supporting local businesses is not just a patriotic act but a necessary step towards sustainable economic growth. The discussions and partnerships formed during the festival and the accompanying industrialization conference will undoubtedly shape the future of manufacturing in Kenya. Leveraging technology and sustainable practices, the local manufacturing sector can become a driving force for economic transformation.
The 7th Edition of the Changamka Kenya Shopping Festival has highlighted the importance of the local manufacturing sector as the hope for the Kenyan economy. As Kenyans continue to support local businesses, they are not only contributing to their own economic well-being but also paving the way for a more resilient and prosperous future.
