Meta has kicked off a new chapter in AI by launching a standalone Meta AI app in Q2 2025. Previously embedded in Facebook, Instagram, WhatsApp, and Messenger, this new app lets users access Meta’s AI directly—no social app needed .
The Meta AI app supports text chat, image generation, and photo editing through AI. It also features a personal assistant that “remembers” user preferences, making suggestions that feel intuitive and tailored .
Meta’s deep investment in AI signals a clear ambition. CEO Mark Zuckerberg revealed a plan to spend up to $65 billion on AI, and this app is the first major milestone .
The move puts Meta directly in the ring with OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot. While Meta AI has been useful inside social apps, a standalone app could attract users who want fast access without logging into Facebook or Instagram.
Meta is rolling out the app in waves. It’s already available in the US, Canada, Australia, and New Zealand, with more countries expected to follow. Although it doesn’t yet offer voice chat or real-time info in all regions, these features may arrive later.
Privacy and regulation play a major role. In the European Union, Meta faced delays over privacy concerns tying AI to user data. But Meta has recently resumed AI launches in Europe—remarkably through text-only versions that don’t use EU user content theverge.comtheverge.com.
Even so, Meta is working closely with EU regulators. It says it plans to bring full AI features to Europe once it meets data standards marketingdive.com+6theverge.com+6euronews.com+6.
The standalone app could shift how people interact with AI. Users can have conversations, generate images, and edit photos, all with a few taps. Without social clutter, the experience stays focused and smooth.
Ultimately, launching this app shows Meta’s seriousness about AI beyond its social platforms. If the app gains traction, we could see a shift in how AI assistants compete—moving from within apps to standalone services.
